
Your AMADEUS River Cruise Specialists
Connecting Africa’s travel trade with exceptional global travel brands.
Africa Trade Partners (ATP) provides regional trade support, brand development, enquiry assistance and hands-on booking assistance for premium travel brands across Southern Africa and selected African and Indian Ocean markets.
AMADEUS River Cruises specialists.
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Regional trade support, locally connected.
Africa Trade Partners was created to support international travel brands as they enter, grow and engage with the African travel trade.
We work with travel agents, trade partners, suppliers and brand principals to support clearer communication, stronger product understanding, hands-on booking assistance and more effective regional trade engagement.
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Contact us:
Office hours: 9:00 - 17:00
sales@africatradepartners.co.za
+27 87 551 1772

Our Trade-First Promise
Africa Trade Partners exists to support the travel trade, not compete with it.
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We do not take direct bookings. Private traveller enquiries are guided back to their appointed travel advisor, or where needed, to a suitable travel trade partner.
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Our role is to provide product guidance, enquiry and booking assistance, brand support and clear communication between the global travel brands we support and Africa's travel trade.

How We Support the Travel Trade
Trade Support
Product guidance, agent communication and enquiry & booking assistance.
Brand Development
Regional awareness, positioning and market support for premium travel brands.
Market Connection
A local bridge between global suppliers and the African travel trade.
Currently supporting AMADEUS River Cruises
AMADEUS River Cruises is a family-owned European river cruise line offering refined, 5-star river journeys across Europe's most iconic waterways, including the Danube, Rhine, Main, Moselle, Seine, Rhône, Saône and Dutch and Belgian waterways.
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With elegant ships, attentive service, fine dining, carefully curated itineraries and pre-bookable excursion packages, AMADEUS offers travel advisors a sophisticated and reliable river cruise product for clients seeking a premium European journey.
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The AMADEUS experience is ideal for travellers who value comfort, quality and European hospitality, while still appreciating choice. Guests enjoy the ease and polish of a 5-star river cruise, with the flexibility to personalise their journey through optional shore excursions, themed experiences and pre-bookable excursion packages.
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Africa Trade Partners (ATP) is authorised to act as AMADEUS River Cruises' Preferred Partner for the regional travel trade supporting travel advisors across Southern Africa and selected African and Indian Ocean markets.
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ATP supports AMADEUS River Cruises by assisting the local and regional travel trade with product knowledge, enquiry direction, brand awareness, sales support and hands-on booking assistance.Â
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ATP's role is to help travel advisors understand, position and confidently sell AMADEUS River Cruises to their clients, while ensuring that trade enquiries and bookings are properly supported and directed through the correct booking channels.
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ATP does not take direct client bookings. Private traveller enquiries are referred back to the traveller's appointed travel advisor, or where needed, to a suitable travel trade partner.


Refined travel brands. Local trade connection.


Trade & Industry Visibility
Featured across key South African travel trade and industry platforms, including Travel News, Travelinfo, GSA Magazine and Estate Living.









